Evaluation 2

How effective is the combination of your main product and ancillary texts?

As you can see in the image below I have highlighted some of the key similarities between my two ancillary texts. I chose to use the same strap line as I wanted to link both my poster, magazine and trailer together and I also wanted for there to be an obvious similarity between them all. Not only this but I also wanted for there to be a sentence that the audience of my film could easily remember and when they were asked about my film I wanted this strap line to be one of the things they remembered. Therefore I felt that it was important for it to appear on both my ancillary texts and my main product.

The use of the same colour scheme is again another way of linking my poster and magazine together and showing that not only are they both talking about the same film but also that there is some continuity between the two. I chose the colours red white and black as I wanted to use the simple shades of black and white with the red to then add some colour and contrast. The reason I chose the red is it is usually a colour that represents danger or uncertainty and I wanted for this to be a sort of subconscious message my audience got about what to expect within my film.

The reason I put Chloe as the focal point of the picture on both my magazine and poster is I wanted it to be immediately obvious that my film uses

a women as the main character and victim. I chose to do this because I feel this is a key selling point behind my film and also think it may help to draw in a more female audience and broadens my target audience.

My trailer is connected to both of my ancillary texts as again it uses the same colour scheme, tag line and Chloe as the focal point. If you were to compare my trailer with my poster and magazine I think it would be immediately obvious that they were all advertising the same film and I feel all three are connected and the combination between them is effective.

However if I was to make my products again I would perhaps think about using the same text for each title of "Never Look Back" to make the connection between all three of them stronger rather than different fonts for each. I would also think more carefully about whether I wanted to use all three of my actors in both my poster and magazine or if it would in fact of been more effective to use just Chloe. This idea came up within my audience feedback where a few people suggested that perhaps I should have just used an image of Chloe for the front cover of my magazine to make the audience wonder why it was just her and what was going to happen to her, so this then gave a new idea to consider.